In the modern era, it is impossible for anyone not to know about social networking apps like Facebook, Instagram, and X (formerly Twitter). These are the social media apps mostly used by adults. Here are Some popular social apps that influencers and viewers in 2025 will use.
Tiktok
Tiktok is a popular social media app that is used for cheating, sharing and creating short videos. Young people use the app as an outlet to express themselves through singing, dancing, comedy, and lip-syncing. And allows users to create videos from 15 seconds to 10 minutes with various effects and filters and share them with the public. It is the most visited app in search history. Popular among younger users (47.4% in the U.S. are aged 10-29), TikTok is great for businesses targeting a younger audience. Its algorithm prioritizes engagement and watch time, so capturing attention in the first few seconds is key.
Snapchat
Snapchat is a social media platform and American multimedia instant messaging app that can be accessed through Android and iOS mobile devices. Snapchat users can share photos and videos with friends while adding filters or other effects. Users can also share Snaps and Streaks with their followers by posting content to their Snapchat profile. Businesses and brands often incorporate the app into their marketing strategy to take advantage of branded app filters and Snap ads.
One of Snapchat’s unique features is Snapchat Planets order, part of the Friend Solar System within Snapchat Plus. This feature ranks a user’s closest friends by assigning them different planets based on their interaction levels. For example, your #1 best friend is represented as Mercury, the closest planet to the Sun (which represents you). The rankings continue with Venus, Earth, Mars, and so on, symbolizing decreasing interaction levels.
The app’s other widely used features include:
- Stories
- Facial recognition filters
- Geofilters
- Voice and video calls
- Chat
- Snap Map
- Polls
- Bitmoji
Instagram is a free photo and video, stories, reels, and live streams, sharing app for iPhone and Android. People can upload photos or videos to our service and share them with their followers or a select group of friends.
Brands can use Instagram business profiles to access analytics, schedule posts, and gather user-generated content. Like Facebook, Instagram's algorithm prioritizes engagement.
Reddit, often called the front page of the internet, had about 1.7 billion visits in April 2023. It’s packed with discussions on everything from news to niche interests. With thousands of subreddits, you can find a community for nearly any topic—including ones that might align with your brand. But keep in mind that most subreddits don’t allow direct self-promotion. Instead, the best approach is to engage in conversations, share helpful insights, and build credibility. You can also use Reddit to find trending topics, gather content ideas, or even advertise.
Pinterest is a one-stop shop for inspiration and discovering new products and ideas. On Pinterest, users "pin" photos that link to websites, product pages, blog posts, and other content across the internet. It's a great platform for driving traffic to your website, and Pinterest’s user base is seven times more likely to purchase products they've pinned.
Popular topics and themes on the social platform include fashion, beauty, home, garden, and DIY. If you're a business or creator in one of these niches, it's a no-brainer to share your content on the platform.
Here's how to use Pinterest if you're starting, along with 20 ways to get followers on Pinterest if you're starting.
Facebook is a social media brand in the network system, used by more than 3 billion people monthly. This means that approximately 37 percent of the world's total population are Facebook users. Facebook Messenger has 931 million monthly active users.
Seven million advertisers actively promote their businesses, and Over 200 million businesses, mainly small ones, use Facebook tools. Facebook Groups and the powerful Facebook Ads Manager help users reach more people and grow their following.
Youtube
YouTube is the second largest social media platform after Google. Where users watch one billion hours of videos every day. If you use video to promote your business, you definitely need to include YouTube in your marketing strategy. To get started, here's how to create a YouTube channel for your brand. You need to learn about YouTube SEO and increase the visibility of your video.
With around 424 million monthly active users, LinkedIn has grown beyond just a job-hunting site into a powerful professional networking platform. It’s a place where industry experts share insights, businesses establish thought leadership, and professionals build their brands. Companies use LinkedIn to attract top talent and customers, while creators leverage it to grow their influence. If you’re looking to expand your reach, understanding LinkedIn’s algorithm can help you gain more followers—whether you’re a business or an individual professional.
Snaptube
SnapTube is a popular app that allows users to download videos and music from platforms like YouTube, Facebook, Instagram, and TikTok. Many influencers use Snaptube to save and repurpose content, helping them maintain a steady flow of engaging posts across multiple platforms. The app supports various resolutions, including HD, making it ideal for high-quality video content.
Key features of Snaptube include:
- Multi-platform support — Download videos from different social media apps.
- High-quality downloads — Choose from different resolutions, including HD.
- Offline viewing — Save content for later use without needing an internet connection.
- Conversion — Convert videos into audio format for podcast-style content.
For influencers, Snaptube serves as a powerful tool to curate and manage video content, allowing them to create compilations, reaction videos, and engaging multimedia posts with ease.
Top Most Popular Social Media Apps Used by Influencers in 2025